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市场动向调研

无论您是在新企业或新产品的早期阶段、寻求增强现有产品、探索新的机会和市场,还是想要获得竞争优势,市场动向调研都是至关重要的。每个市场研究项目都是特别组织的,极具有独特性。

服务范围-

消费者洞察、战略性营业地点分析、竞争分析、目标市场识别、产品和服务测试、

商业环境扫描及分析、定价研究、产品研究。

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发展/找出您品牌的独特价值(USP)

如果您的业务陷入持续的价格战局面,我们可以帮助您摆脱这个循环。

Competitive Analysis and Synergies

竞争对手分析

保持领先需要对行业趋势和竞争对手的行动保持敏锐的感知。

知己知彼,百战不殆

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消费者调研

通过系统性的调研,

品牌可依据第一手数据做出决策。

Marketing Blueprint

Marketing Blueprint

直接向潜在客户传达精准信息。

马上上了解我们的营销策略蓝图将如何为您的业务发挥作用。

价值创新

每种产品和服务都拥有独特的特质,可以战略性地利用,推动价值创新。没有差异性的销售只会陷入价格战乃至被淘汰。

 

动态将致力于识别和增强贵公司及品牌独特特点,以在市场中区别您的产品和服务。

服务范围-

品牌价值创新(从零开始)、战略定位(在现有基础上进行)、定制项目型咨询服务、与您的内部团队合作

我们的目标是引导贵公司及品牌实现超越价格的可持续竞争优势。

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Competitor Analysis

Designed to provide you with vital insights to navigate this dynamic landscape

Services range- Features and latest movement of the landscape, pricing and strategy, strengths and weaknesses, gaps, resource mobilization plan, competitive analysis can be customized to the scale based on the business needs

Competitive Analysis and Synergies

Consumer Insights

Do not second guess what your customers think about your brand. Hit the street to learn their real impression about your brand. With the right combination of approaches, the insights will drive your planning down the road.

  • Objective definition and assessment

  • Interview structure planning and execution

  • Survey instrument design

  • Data analysis

  • Data insights, reporting and recommendations

  • Up-to-date market trend report (depend on availability)

  • Project-based appointment and consulting services

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Marketing Strategy Blueprint

Communicate your message directly to potential customers who are actively seeking products or services similar to what you offer. Discover how our marketing strategy blueprint can work for your business.

Services range- internal analysis and assessment, environmental scanning, market segmentation, integrated planning, analysis, insights for pricing, MarCom and supply chain, STP strategy, dynamic planning, budgeting, resource planning and project-based implementation

Marketing Blueprint

When to engage

  • Preparing to develop new product and service for existing customers

  • Unexplainable reasons of sales and enquiries drop

  • There are new products and services in the market that seem to have disrupted your offer

  • Would like keep abreast about what existing customers think about you

  • Would like to find out what consumers favor and prefer in the market

  • Would like to learn about the needs of consumers

What would Consumer

Insights brings you?

  • To approach the market strategically with the right formula and 'ingredients'

  • Foresighted formulae to innovate and improve product and service offerings backed by our predictive analysis approach

Actions without data-backed guidance are identical to walking in blind. 

Traditional and Online Groceries Retail

Franchised Food & Beverage Brand

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Higher Education (Postgraduate)

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Sectors We

Have Served...

STRATEGIC BUSINESS LOCATION RE(SEARCH)

When to engage

  • Have a business idea in mind, however having trouble to locate a strategic location

  • Not familiar with the business and operating environment of the preferred business location in mind

  • Interested to learn about the traffic flow and potential growth of a location 

What would Strategic Business Location Re(Search)brings you?

  • To minimize the risk and uncertainties of setting up a new business in a specified location

  • Localized competition analysis

  • Location risk/benefit assessment 

  • Traffic flow

  • Proposal and plan for tendering (add-on)

A strategic business location is the key ingredient to fuel growth and financial sustainability of a business.

Franchised Food & Beverage Brand

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Custom-made Home Furniture B2B

Fashion and Accessories

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Sectors We

Have Served...

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