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Course Overview

This course is a sequel to the Level 2 course. Building on the mastery of audience, funnel and marketing mix integration , the Level 3 course equips participants with the knowledge utilize strategies and tools to grow market and product. The course brings content covered in the Level 2 course to an advanced level including multi-funnel buildings and destination buildings. Over the span of a continuous 360-minute session, the participants will learn and practice the taught skills through instructor-led activities. Courses will be taught in combination of lecture , demo and practice sessions. The knowledge and skills acquired in this course will be highly transferable to managing marketing activities in both offline and online environment. 

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Learning Objectives​

By the end of the 360-minute course, participants will be able to strategize value and create a thorough blueprint for audience defining and targeting that suits respective brand.

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Who Should Attend?​

Those who are responsible for the strategic planning of a business including micro and small business owners, marketing managers, marketing executives, people working within the marketing department capacity, junior business consultants, university students, aspiring entrepreneurs, media planners and buyers

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Course Difficulty ​

Advanced​

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Brief Course Outline

1. Market and product development strategies

2. Value development

3. Refinement of marketing mix

4. Multi-funnel buildings and tools

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