Your Strategic Marketing Partner
Marketing Mix Planning- Introductory
Course Code: FP1001
-
Introduction to the marketing mix concept
-
Marketing mix planning and development workshop
-
Campaign-based strategy formulation
-
Participants should walk-away with strategy roadmap
Duration: 2-DAY
Time: 9.00 am- 5.00pm
(including 1-hour lunch break)
Day: Tuesday & Wednesday (Slot 1)
Friday & Saturday (Slot 2)
Saturday & Sunday (Slot 3)
**pick two slots only
Live via Zoom: RM1688
Face-to-face: on-request
Course Overview
This course introduces junior marketing planners and managers to the marketing mix concept. The course highlights the importance of each marketing mix and the relationships among the components in alignment to the preset objectives and direction.
Learning Objectives
By the end of the 2-day course, participants will be able to craft marketing mix strategy tailored to the current needs of their respective business.
Who Should Attend?
Those who are responsible for the strategic planning of a business including micro and small business owners, marketing managers, marketing executives, people working within the marketing department capacity, junior business consultants. Those with a current project in conception phase.
Course Difficulty
Introductory to Lower Intermediate
Brief Course Outline
-
Introduction to the marketing mix concept
-
Relevance of the extended marketing mix concept
-
Development and application of the marketing mix model
-
Mentored strategy development workshop
No prepayment needed until the course is confirmed
FEATURES
Sessions are conducted live via Zoom, which means Learn from Anywhere. NOT pre-recorded video, you get to ask questions directly in the session.
Value-added learning with exclusive access to practical learning materials that can be directly applied to actual business flow. Post-training mentoring session.
Continuous learning. Enjoy updated resources for 3 months upon the completion of any active courses. Courses are available in English/Mandarin.
All courses are open to public (except tailored corporate training courses) with reasonable and affordable course fees.