Your Strategic Marketing Partner
Market Research
Market research plays a vital role in every business owner's journey, the process may be activated without a formal starting point. Market research begins
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during ideation phase (randomly/casually/purposefully exploring new ideas and options from different sources),
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early stages of launching a new venture, product and service, trial-and-error stage,
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seeking to enhance an existing offering,
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exploring new markets and opportunities,
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gaining competitive edge,
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learning and unravel the unknown
Services range- Consumer insights, Strategic business location analysis, Competitive analysis, Target market identification, Product and service testing, Business environment scanning, Pricing research, Product research
Each market research project is unique to the organization at a particular time. Get in touch with us to discover how market research can propel your business forward with data-backed insights.
Develop/Find Out the Unique Value of your Brand (USP)
If your business finds itself stuck in an ongoing price-war situation, we can help you break free from that cycle.
Competitor Analysis
Stay ahead requires a keen sense of industry trends and actions of your competitors. Sustaining business growth hinges upon understanding and adapting to these changes.
Consumer Insights
Do not rely on guesswork when it comes to understanding your customers' perception of your brand. By utilizing a strategic blend of research approaches, you can uncover valuable insights that will guide your decision-making process.
Marketing Blueprint
Communicate your message directly to potential customers who are actively seeking products or services similar to what you offer. Discover how our marketing strategy blueprint can work for your business.
Value Innovation
Every product and service possesses unique qualities that can be strategically leveraged to drive value innovation. Together, we can work on identifying and enhancing those distinctive features to differentiate you offerings in the market.
Services range- Brand value innovation (from zero), Strategic positioning (working on existing), Bespoke project-based consulting services, Collaborative efforts with your in-house team
Our aim is to guide you towards a sustainable competitive advantage that goes beyond price.
Competitor Analysis
Designed to provide you with vital insights to navigate this dynamic landscape
Services range- Features and latest movement of the landscape, pricing and strategy, strengths and weaknesses, gaps, resource mobilization plan, competitive analysis can be customized to the scale based on the business needs
Consumer Insights
Do not second guess what your customers think about your brand. Hit the street to learn their real impression about your brand. With the right combination of approaches, the insights will drive your planning down the road.
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Objective definition and assessment
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Interview structure planning and execution
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Survey instrument design
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Data analysis
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Data insights, reporting and recommendations
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Up-to-date market trend report (depend on availability)
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Project-based appointment and consulting services
Marketing Strategy Blueprint
Communicate your message directly to potential customers who are actively seeking products or services similar to what you offer. Discover how our marketing strategy blueprint can work for your business.
Services range- internal analysis and assessment, environmental scanning, market segmentation, integrated planning, analysis, insights for pricing, MarCom and supply chain, STP strategy, dynamic planning, budgeting, resource planning and project-based implementation
When to engage
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Preparing to develop new product and service for existing customers
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Unexplainable reasons of sales and enquiries drop
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There are new products and services in the market that seem to have disrupted your offer
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Would like keep abreast about what existing customers think about you
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Would like to find out what consumers favor and prefer in the market
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Would like to learn about the needs of consumers
What would Consumer
Insights brings you？
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To approach the market strategically with the right formula and 'ingredients'
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Foresighted formulae to innovate and improve product and service offerings backed by our predictive analysis approach
Actions without data-backed guidance are identical to walking in blind.
Traditional and Online Groceries Retail
Franchised Food & Beverage Brand
Higher Education (Postgraduate)
Sectors We
Have Served...
STRATEGIC BUSINESS LOCATION RE(SEARCH)
When to engage
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Have a business idea in mind, however having trouble to locate a strategic location
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Not familiar with the business and operating environment of the preferred business location in mind
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Interested to learn about the traffic flow and potential growth of a location
What would Strategic Business Location Re(Search)brings you？
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To minimize the risk and uncertainties of setting up a new business in a specified location
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Localized competition analysis
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Location risk/benefit assessment
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Traffic flow
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Proposal and plan for tendering (add-on)
A strategic business location is the key ingredient to fuel growth and financial sustainability of a business.
Franchised Food & Beverage Brand
Custom-made Home Furniture B2B
Fashion and Accessories
Sectors We
Have Served...