Your Strategic Marketing Partner
Audience Targeting- Level 1 of 3
Course Code: SC1004
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Understand your audience through established strategies
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Master the fundamental skills of customer journey planning,funnel nurturing, audience profiling and targeting
Duration: 360 minutes
Time: 10.00am- 5.00pm
Day: Wednesday/Saturday
Live via Zoom: RM788
Face-to-face: on-request
Ask us for the latest schedule
Course Overview
This course is tailored for those who wants to define, learn and formulate strategies to target the right audience in their marketing activities. Participants of Meta Facebook Marketing- Intermediate course would find this course even more handy as it drills down to a concepts in both offline and online realms. This course introduces participants to segmentations, basics of funnel planning and its application, audience profiling and targeting. Over the span of a continuous 360-minute session, the participants will learn and practice the taught skills through individual and team activities. Courses will be taught in combination of lecture and case studies sessions. The knowledge and skills acquired in this course will be highly transferable to managing marketing activities in both offline and online environment.
Learning Objectives
By the end of the 360-minute course, participants will be able to utilize the most ideal resources to identify, define, learn and target the right audiences.
Who Should Attend?
Those who are responsible for the strategic planning of a business including micro and small business owners, marketing managers, marketing executives, people working within the marketing department capacity, junior business consultants, university students, aspiring entrepreneurs, media planners and buyers
Course Difficulty
Upper beginner
Brief Course Outline
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Introduction to segmentations
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Product and service mapping
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Competitive analysis
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Audience profiling
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Funnel planning and nurturing
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Targeting
No prepayment until the course is confirmed
FEATURES
Sessions are conducted face-to-face or live via Zoom, which means Learn from Anywhere. NOT pre-recorded video, you get to ask questions directly in the session.
Value-added learning with exclusive access to practical learning materials that can be directly applied to actual business flow. Post-training mentoring session.
Continuous learning. Enjoy updated resources for 3 months upon the completion of any active courses. Courses are available in English/Mandarin.
All courses are open to public (except tailored corporate training courses) with reasonable and affordable course fees.